I was contacted about this project from old colleagues in London. This is a quality e-commerce site selling designer millinery. Build in html5, with attention to usability on iPad and iPhone.
Lovehats (www.lovehats.com) is based in London as so much of the world’s millinery originates here, but this was designed as an international website in nine languages. They are adding new designers all the time from all over the World.
The “try it on” feature has its own main section (www.lovehats.com/try-it-on), but is also available from product details pages (Jacques Le Corre Trilby for example - see yourself in this hat – bottom left). This was developed so hats can be “tried on” before you buy, but feedback from site visitors say that this feature has also been so much fun. 360 degree photography, powered by Orbitvu (www.orbitvu.com), has been used to help see every hat in detail, from every angle.